Monday, September 24, 2007

Carolina MLS DOM: Delibarately BAD

Breaking Down The Carolina MLS Numbers, first of at least two post.

Well after quite a number of tries, I was able to duplicate the results for the MLS August press release with one exception, Days on Market... that's not surprising since Days on Market, DOM, is a meaningless statistic the way Carolina Home computes it.

This is first in a series on our local MLS and will be included in the transparent real estate section of the blog- in this post I examine how the Carolina MLS and the DOM numbers are deliberately inaccurate and how they work against buyers and their agents.

Good agents and brokers use the MLS daily and it is generally a very reliable source of data- a truth teller for the property, and a truth teller for the market. It needs to be because customers depend on it... we send them "Customer Full Reports" in their email every day. They can and frequently do compare properties side by side for features and square foot for square foot. Accuracy is so important, an Agent or Broker can be sued for knowingly putting in false information, and censured by the real estate commission for accidentally putting in false information.

So why isn't MLS's Days on Market accurate? And why did I say deliberately above? You be the judge.

For the Carolina MLS, and many, but not all MLS across the country, the Days on Market given by the MLS don't start necessarily when the house first went on the market. DOM is often an indicator of seller motivation and the general health of the market. A seller with a DOM of 200 is more likely to take a lower offer than one with a DOM of 5, wouldn't you think? That might be important information to have when considering how much to offer, wouldn't it? But what if the reverse were true? That DOM 5 was actually over a year old, could you miss making an offer here? Yes you could and the truth is client or agent don't know from our MLS reports. Interestingly, the inaccurate DOM does not appear on the "Customer Full Report" only on the "Agent Full Report"

As an aside, I spoke to our MLS today, asking how they arrived at their DOM reported in their last Press Release? I was told by their Data base manager that the "Numbers were flaky from the start." Back to the customers...

Customers frequently ask, "How many days has it been on the market?" We refer to the Agent Full Report and tell them. And it may not be correct at all. How is that so? Well in the example above, in the Carolina MLS, the DOM 5 could have been on the market much longer than the DOM 200. Say that again? Thats right, the DOM 5 could have been on the market longer, because the way CMLS measures it, it is from the last Listing Date, not the original listing date. In the example above, the DOM 5 listing could have been on the market for one year, 365 days, then fired their first agent. A day later they re-listed with a new agent. Presto, new listing date (latest listing date) and a brand new DOM, 4 days later we (buyer and buyer agent) are reviewing and it says DOM 5. Can we research this and find the true answer? Yes, but again, why is this Wrong answer on the MLS Sheet WE strive so hard to make accurate?

Two additional questions: Why isn't DOM on the "Customer Full Report"? and Why do they measure it from the last listing date, instead of the first, like so many other MLS's do? In the example above, the Listing Date and DOM should have been taken from the first listing date, not the last, for accurate DOM.

Why? It is figured from the last List date on the MLS to yield the smallest (DOM) number to protect Sellers. It not being on the Customer Full Report protects the MLS from liability, and in the process they leave us Buyer Agents liable. What? We're liable as Agents when the MLS printed the info? Yes because we tell the customer the DOM from the Agent Full Report. That means the liability is with us, if we don't also explain every time we say "DOM is 20, but that number doesn't mean much I'll research it." They then ask why it doesn't mean much...

Then after explaining why this number is not to be trusted, the customer then asks, which other numbers can not be trusted? It happened to me this past month, just this way working with an astute California couple moving to Charlotte. He pointed out to me the differences and asked the same questions I am trying to answer here.

I think it is clear-- Days on market should be from the first listing date- as I understand in California if its re-listed within 30 days it is the same listing. And I think it should be on the Customer Full Report-- no reason to hide it and set up an inexperienced agent to mislead his client by not doing his homework.

What other numbers on your MLS are hidden from the customer? What other numbers do the MLS use to favor sellers? Ah the subject of my next post. There is a movement nationwide towards transparent real estate, I'm getting on board because transparent real estate is better real estate.

And its been this way forever? Do you think they don't know the DOM numbers are bad?
I knew you were a smart crowd! :)

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